Fox theater gets retro ‘blade’ signs

October 2010
Retro ‘blade’ signs being added

Original ‘blade’ signs

The first of two old-style neon signs went up this past week on the Fox Performing Arts Center in downtown Riverside. The signs are replicas of those that adorned the theater in the 1930s and 1940s.
According to The Press-Enterprise, the signs are 22 feet tall and weigh 900 pounds each. The cost to create and install them was $70,000. According to Fox personnel, the second ‘blade’ sign will be hung next week, at which time both signs should be operational.
The signs are among the final touches to the newly-renovated Fox theater, which reopened earlier this year as the city’s long-awaited performing arts center. The 1929-era theater received an extensive rehab that began in 2007. City officials aren’t sure what happened to the original ‘blade’ signs, but believe they were removed sometime during the 1950s.
Last month, workers began dismantling the interiors of twin buildings located adjacent to the Fox on Market Street as phase two of the Fox project. The facades of the twin buildings were saved and will be incorporated into an arcade that will partially shield sidewalks and a new outdoor plaza from the street.
Dubbed as Fox Entertainment Plaza, the development includes a 400-space parking garage, small “black box” theater, 12,000 square feet of commercial space and a 10,000 sq. ft. exhibit hall. Completion is expected in Spring of 2012.
Update: Both blade signs installed: one | two


Nov. 2010
Retro signs
Nov. 2010
Fox at night
Nov. 2010
Nov. 2010
Across Market St.
Oct. 2010
3633 Market Street
Oct. 2010
3633 Market Street
Oct. 2010
3633 Market Street

Sources: The Press-Enterprise, City of Riverside

Similar Posts


  1. I’m so excited to see the signs up! & although I wish the buildings next door could have been saved in some way, I’m glad at least that the facades will remain. I love when they try to at least save some part of what once was 🙂

  2. We too are glad to see the facades of the Hess Garage building being saved and incorporated into the upcoming parking garage and retail spaces.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.