eastvale

Superfluous suburban names

A recent posting at DenverInfill Blog regarding the various marketing ploys behind the naming of new residential subdivisions caught our eye, if only because the phenomenon described, er panned, indeed is quite evident here within Inland Southern California. 2004Yucaipa In today’s “image is everything” marketing world, the need for new housing developments to have catchy…

Life outside city limits

So, you’ve recently moved into your brand new suburban tract home in what the developer has cheerfully marketed as “The Corona Valley.” It’s a 5-bedroom, mini-mansion complete with 4 large bathrooms, a second-floor “landing,” built-in multimedia/entertainment centers, Sub-Zero appliances, walk-in closets galore, and a large backyard with lush landscaping to boot. The schools are new,…